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WHAT IS THE RELATIONSHIP BETWEEN MARKET SEGMENTS AND MARKET DEMANDS

WHAT IS THE RELATIONSHIP BETWEEN MARKET SEGMENTS AND MARKET DEMANDS   What is market segmentation? The process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition* To …

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STRATEGIES TO DEVELOPING NEW PRODUCTS IN YOUR BUSINESS

STRATEGIES TO DEVELOPING NEW PRODUCTS IN YOUR BUSINESS In developing new products that translate into new income streams in your business, some strategies need to be considered. First thing is to understand that there is a relationship between market segments, market demands, market needs and product development. Very recently Cadbury designed a new 500g pack …

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HOW SMALL BUSINESS OWNERS CAN TAP INTO UNDESERVED MARKETS

HOW SMALL BUSINESS OWNERS CAN TAP INTO UNDESERVED MARKETS In our last instagram live, we discussed how high end stores are leveraging the insatiable needs of customers and providing a ONE stop experiences both offline and online. Stores like Ebano, Shoprite, Spar,Hubmart ,Grandsquare,here in Lagos Nigeria and the list is endless. These stores are carved …

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