Dear Mr/Mrs CEO, the reason your sales figure was the way it is for 2017 is because you skipped this Strategy. In this article I break down the 3 skills you and your team members need to have in order to sell anything successfully and burst your financial target. SOUNDS LIKE YOU? Then read …
THE 3 SKILLS THAT WOULD CHANGE YOUR SALES NUMBERS IN 2018. Read More »
10 THINGS YOU NEED TO KNOW BEFORE STARTING A SMALL BUSINESS 10 THINGS YOU NEED TO KNOW AND DO BEFORE YOU START YOUR SMALL BUSINESS Lately i have had a lot of questions from intending entrepreneurs on how to start a business,what they need to know and do and the list is endless..The article below …
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HOW TO DEVELOP PRODUCTS AND SERVICES THAT SELLS VERY FAST? As we approach the end of the year it’s important to note that there would be a lot of clearance sales on the shelves of business owners both offline and online. So in preparation to partake in these sales, how do you actually …
HOW TO DEVELOP PRODUCTS AND SERVICES THAT SELLS VERY FAST? Read More »
WHAT IS THE RELATIONSHIP BETWEEN MARKET SEGMENTS AND MARKET DEMANDS What is market segmentation? The process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition* To …
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STRATEGIES TO DEVELOPING NEW PRODUCTS IN YOUR BUSINESS In developing new products that translate into new income streams in your business, some strategies need to be considered. First thing is to understand that there is a relationship between market segments, market demands, market needs and product development. Very recently Cadbury designed a new 500g pack …
STRATEGIES TO DEVELOPING NEW PRODUCTS IN YOUR BUSINESS Read More »
IS YOUR BUSINESS LEAVING MONEY ON THE TABLE? Getting a new customer is quite expensive, but repeat customers are very profitable. If your business has only one product or service, think about other ways you could be serving your customers. Could you offer framing services if you’re a photographer? Could your subscription service have multiple …
HOW TO IDENTIFY A NEW NEED IN YOUR EXISTING MARKET In every business where you interphase with customers, there is the stated needs and the silent needs. To deliver products that solve your target customers’ problems, you must first identify market problems. Stated needs are like this: I want a product or service that solves …
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ANALYSE YOUR CUSTOMERS The right information will let you build up a useful profile of your customers. This typically includes the following: who they are – the age and gender of individual consumers, what they think and believe, what interests them and their opinion of you and your product their purchasing behaviour – which products …
HOW SMALL BUSINESS OWNERS CAN TAP INTO UNDESERVED MARKETS In our last instagram live, we discussed how high end stores are leveraging the insatiable needs of customers and providing a ONE stop experiences both offline and online. Stores like Ebano, Shoprite, Spar,Hubmart ,Grandsquare,here in Lagos Nigeria and the list is endless. These stores are carved …
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DAY 12: THE BENEFITS OF UNDERSTANDING YOUR CUSTOMERS Understanding your customers helps you to sell more. The more you know about them and their needs, the easier it is to identify opportunities to sell them new products and target them with appropriate offers. Profiling existing customers also makes it easier to find new ones. You …
