VISION: To be the anchor for building sustainable businesses in Africa.
MISSION: Providing tools, processes, and systems that help every new business in Africa record a profit with the first year.
CORE VALUES: T-I-R-I-C-D
• T for Transparency: We will carry you along in the journey from the start point (execution) to the endpoint (result).
• I for Integrity: We are committed to our words.
• R for Result-Oriented: We focus on achieving results, nothing less.
• I for Innovative: We are updated on trends in the world that will make your business better.
• C for Customer-Centric: We place our customer’s needs and satisfaction as our priority.
• D for Data-Driven: We track performances, results, and processes.
• Message refinement including value proposition.
• Product creation and/or product fine-tune.
• Create compelling offers around products.
• Create and manage ads.
1. FINANCIAL FORECASTING;
• Product Breakdown
• Price Points.
• Customer reach.
• Income goal.
2. CREATING OFFERS;
• Product Statement
• Sales copy
3. CREATING CAMPAIGNS;
• Brand Awareness
• Interest Campaign
• Desire Campaign
• Action/Sales Campaign
4. RUNNING ADS THAT CONVERT;
• Custom Audience
• Lookalike audience
• Re-targeting ads
5. CLOSING SALES;
• Follow up via Email Marketing.
• Phone calls
• Personality type.
• Phone Etiquette.
• Asking the right questions to identify time wasters.
• Closing techniques.