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VISION: To be the anchor for building sustainable businesses in Africa.


MISSION: Providing tools, processes, and systems that help every new business in Africa record a profit with the first year.


CORE VALUES: T-I-R-I-C-D

• T for Transparency: We will carry you along in the journey from the start point (execution) to the endpoint (result).

• I for Integrity: We are committed to our words.

• R for Result-Oriented: We focus on achieving results, nothing less.

• I for Innovative: We are updated on trends in the world that will make your business better.

• C for Customer-Centric: We place our customer’s needs and satisfaction as our priority.

• D for Data-Driven: We track performances, results, and processes.


SERVICES:

• Message refinement including value proposition.

• Product creation and/or product fine-tune.

• Create compelling offers around products.

• Create and manage ads.



  • OUR PRODUCTS

1. FINANCIAL FORECASTING;

• Product Breakdown

• Price Points.

• Customer reach.

• Income goal.

2. CREATING OFFERS;

• Product Statement

• Sales copy

3. CREATING CAMPAIGNS;

• Brand Awareness

• Interest Campaign

• Desire Campaign

• Action/Sales Campaign

4. RUNNING ADS THAT CONVERT;

• Custom Audience

• Lookalike audience

• Re-targeting ads

5. CLOSING SALES;

• Follow up via Email Marketing.

• Phone calls

  • Personality type.

  • Phone Etiquette.

 • Asking the right questions to identify time wasters.

 • Closing techniques.