WHAT SERVICE DOES YOUR BUSINESS PROVIDE?
Ask yourself deeply today, is your business providing services that is focused on your customers’ needs and benefits.
So when you want to define what offering you provide think less about your side of the equation and more of what your customer stands to gain or what stress you are relieving your customer of. The idea behind understanding your business offering in detail (in terms of the customer types and needs) is to discover new needs and new customer kinds to cover. This is basically the fundamental way of how new streams of incomes are generated in every business.
It is important to note that when you are describing what your business offers, you must know your competitive advantage. So why do my customers come to me as against my competition.
What I my market positioning, what is the different spice your business brings to the table.
This my friends is part of the services my business provides.
CALL TO ACTION:
-Go back to a list of all the customers that have bought from you and do a survey.
-Ask why they bought from you?
-Was it your pricing, customer service, the features of your product?
-How did your product meet their need?
At the end of this survey put together all the responses and you should be able to come up with your business offering from the customers standpoint.